Pricing Experiments

Pricing experiments without a code redeploy

Test prices, plans, and paywalls with a hosted pricing table, route checkout to the right Stripe price automatically, and judge every variant by revenue.

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Price testB +18% revenue
Variant A$19/mo
winnerVariant B$29/mo
Judged on net revenue per 1,000 visitors

Test prices without touching code

Build a pricing table in the dashboard, create variants with different prices or plans, and let the tracker show each visitor their assigned version. Change prices and rerun tests without shipping a line of code.

  • Hosted, A/B-testable pricing tables
  • Variant prices mapped to Stripe price IDs
  • No redeploy to change a price
Revenue per 1,000 visitorsB wins
$19 plan
$142
$29 plan
$168
$39 plan
$121

Checkout that resolves on the server

When a visitor clicks buy, checkout resolves the correct Stripe price on the server from an allowlist, so prices can't be tampered with in the browser, and stamps the visitor and variant into the Stripe session for attribution.

  • Server-resolved, allowlisted Stripe checkout
  • Visitor and variant attribution into Stripe metadata
  • Revenue rolls back to the pricing variant automatically

Frequently asked questions

Is it safe to test prices in the browser?

Yes. Displayed prices are just presentation; the real charge is resolved server-side from an allowlist, so a tampered request can't buy at the wrong price.

How do I know which price won?

Results are judged by net revenue per 1,000 visitors, so higher revenue, not just more clicks, decides the winner.

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