Conversion Analytics

Conversion analytics that follow the money

See exactly where visitors bail on the way to paid, which channels bring customers (not just clicks), and define the custom metrics that matter to your business.

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Funnellast 30 days
Visit
12,480
Signup
4,240
Trial
1,760
Paid
610
Biggest leak: visit → signup (66% lost)

Find the leak in your funnel

Map the path from first visit to paying customer and see exactly where it breaks. Drop-off analytics highlight the step losing you the most revenue so you know what to fix first.

  • Full funnel from landing page to paid
  • Drop-off ranked by lost revenue
  • Segment by channel, device, country, or page
Channelsby revenue
Product Hunt$3,200
Newsletter$2,010
Google$1,940
Direct$820

Attribute revenue to channels

Know which marketing channels bring paying customers, not just traffic. StatsKit stitches the visitor journey to revenue so a small newsletter that converts beats a big channel that doesn't.

  • Channel attribution tied to revenue
  • Multi-source revenue (Stripe, Shopify, WooCommerce)
  • Per-visitor journeys and conversions

Custom metrics over your events

Define the numbers your business runs on, activation rate, revenue per signup, trial-to-paid, as metrics over the events you already send, then attach them to any experiment as a primary or guardrail.

  • Conversion, count, sum, and mean aggregations
  • Direction-aware statistical significance
  • Reusable across experiments

Frequently asked questions

How much work is instrumentation?

One script tag captures pageviews, clicks, and conversions automatically; add named events with a single function call when you want them.

Can I track revenue from the server?

Yes. Send server-side events (a confirmed payment, an async success) via the API or SDK with idempotency built in.

See why your visitors don't pay

Install one script, and start finding your leaks today.

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